Marketing of 15 inch multimedia TV system

The 15 inch multimedia LCD TV system is a high resolution system just like the 17 inch one. The 15 inch multimedia LCD TV is capable of displaying the different features that are possessed by the 17 inch one. The main reasons why the 15 inch TV system has lagged behind in terms of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among other few shortcomings. Despite all these shortcomings, this TV system has the advantage of being cheaper hence it can be afforded by many people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system. By looking at a spectrum of several options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more practical and achievable in the prevailing circumstances. This is serous advertising and sales promotion of this product (Don E Schultz, 1997). All seems not lost yet because the product is operating slightly above the break-even-point and therefore if a serious adverting and sales promotion is done the trend can change. Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other marketing activities other than personal selling, advertising and publicity and is intended to stimulate demand for the product i.e. consumer purchasing and dealer effectiveness. Both advertising and sales promotion are part of what is referred to as the marketing communication mix or promotion mix (http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html) How it is to be done There are several approaches that should be applied in advertising. Advertising is intended to influence long term buying behavior. One way of achieving this goal is through placing adverts continually in the press media i.e. daily newspapers and magazines. Through this it is expected that the adverts will reach out to a large population in the country or the market area. The other means / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should portray all the positive aspects of using the 15 inch TV system. The visual aspect is likely to create more demand in the short term and also in the long term. Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches. Sales promotions should also be done. This could involve issuing coupons, free samples, refunds and rebates, premiums or gifts, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like â€Å"something extra† like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits. Conclusion It is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for raising sales volume for this product can effectively use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales. References 1. Advertising and publicity available at http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html assessed on Feb. 1, 2008 2. Julian Cummins, (1997). Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Prentice Hall 3. Don E Schultz (1997). Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques†¦ and How to Use Them. Prentice Hall         

Digital Fortress Chapter 9

Systems security technician Phil Chartrukian had only intended to be inside Crypto a minute-just long enough to grab some paperwork he'd forgotten the day before. But it was not to be. After making his way across the Crypto floor and stepping into the Sys-Sec lab, he immediately knew something was not right. The computer terminal that perpetually monitored TRANSLTR's internal workings was unmanned and the monitor was switched off. Chartrukian called out, â€Å"Hello?† There was no reply. The lab was spotless-as if no one had been there for hours. Although Chartrukian was only twenty-three and relatively new to the Sys-Sec squad, he'd been trained well, and he knew the drill: There was always a Sys-Sec on duty in Crypto†¦ especially on Saturdays when no cryptographers were around. He immediately powered up the monitor and turned to the duty board on the wall. â€Å"Who's on watch?† he demanded aloud, scanning the list of names. According to the schedule, a young rookie named Seidenberg was supposed to have started a double shift at midnight the night before. Chartrukian glanced around the empty lab and frowned. â€Å"So where the hell is he?† As he watched the monitor power up, Chartrukian wondered if Strathmore knew the Sys-Sec lab was unmanned. He had noticed on his way in that the curtains of Strathmore's workstation were closed, which meant the boss was in-not at all uncommon for a Saturday; Strathmore, despite requesting his cryptographers take Saturdays off, seemed to work 365 days a year. There was one thing Chartrukian knew for certain-if Strathmore found out the Sys-Sec lab was unmanned, it would cost the absent rookie his job. Chartrukian eyed the phone, wondering if he should call the young techie and bail him out; there was an unspoken rule among Sys-Sec that they would watch each other's backs. In Crypto, Sys-Secs were second-class citizens, constantly at odds with the lords of the manor. It was no secret that the cryptographers ruled this multibillion-dollar roost; Sys-Secs were tolerated only because they kept the toys running smoothly. Chartrukian made his decision. He grabbed the phone. But the receiver never reached his ear. He stopped short, his eyes transfixed on the monitor now coming into focus before him. As if in slow motion, he set down the phone and stared in open-mouthed wonder. In eight months as a Sys-Sec, Phil Chartrukian had never seen TRANSLTR's Run-Monitor post anything other than a double zero in the hours field. Today was a first. TIME ELAPSED: 15:17:21 â€Å"Fifteen hours and seventeen minutes?† he choked. â€Å"Impossible!† He rebooted the screen, praying it hadn't refreshed properly. But when the monitor came back to life, it looked the same. Chartrukian felt a chill. Crypto's Sys-Secs had only one responsibility: Keep TRANSLTR â€Å"clean†-virus free. Chartrukian knew that a fifteen-hour run could only mean one thing-infection. An impure file had gotten inside TRANSLTR and was corrupting the programming. Instantly his training kicked in; it no longer mattered that the Sys-Sec lab had been unmanned or the monitors switched off. He focused on the matter at hand-TRANSLTR. He immediately called up a log of all the files that had entered TRANSLTR in the last forty-eight hours. He began scanning the list. Did an infected file get through? he wondered. Could the security filters have missed something? As a precaution, every file entering TRANSLTR had to pass through what was known as Gauntlet-a series of powerful circuit-level gateways, packet filters, and disinfectant programs that scanned inbound files for computer viruses and potentially dangerous subroutines. Files containing programming â€Å"unknown† to Gauntlet were immediately rejected. They had to be checked by hand. Occasionally Gauntlet rejected entirely harmless files on the basis that they contained programming the filters had never seen before. In that case, the Sys-Secs did a scrupulous manual inspection, and only then, on confirmation that the file was clean, did they bypass Gauntlet's filters and send the file into TRANSLTR. Computer viruses were as varied as bacterial viruses. Like their physiological counterparts, computer viruses had one goal-to attach themselves to a host system and replicate. In this case, the host was TRANSLTR. Chartrukian was amazed the NSA hadn't had problems with viruses before. Gauntlet was a potent sentry, but still, the NSA was a bottom feeder, sucking in massive amounts of digital information from systems all over the world. Snooping data was a lot like having indiscriminate sex-protection or no protection, sooner or later you caught something. Chartrukian finished examining the file list before him. He was now more puzzled than before. Every file checked out. Gauntlet had seen nothing out of the ordinary, which meant the file in TRANSLTR was totally clean. â€Å"So what the hell's taking so long?† he demanded of the empty room. Chartrukian felt himself break a sweat. He wondered if he should go disturb Strathmore with the news. â€Å"A virus probe,† Chartrukian said firmly, trying to calm himself down. â€Å"I should run a virus probe.† Chartrukian knew that a virus probe would be the first thing Strathmore would request anyway. Glancing out at the deserted Crypto floor, Chartrukian made his decision. He loaded the viral probe software and launched it. The run would take about fifteen minutes. â€Å"Come back clean,† he whispered. â€Å"Squeaky clean. Tell Daddy it's nothing.† But Chartrukian sensed it was not â€Å"nothing.† Instinct told him something very unusual was going on inside the great decoding beast.

An Avant Garde Critique

Year 12 Film and Television A Touch of Avian-Garden – Film Critique Avian Garden is often defined as a new expression that deviates from the cultural ‘norm,' but that doesn't tell us quite why we appreciate it. Avian Garden is a bit like poetry. It uses aesthetic, symbolic, artistic, or ambiguous content to evoke and signify meanings and feelings in addition to what is ostensibly interpreted. For example, in the case of films, rather than having information handed to the viewer on a platter of dialogue, the narrative is often delivered in a way that is not immediately apparent, UT ultimately more meaningful.This symbolism is one Avian Garden technique amongst many. Two films, Being John Milkmaids and Scott Pilgrim vs.. The World, will be critiqued and the Avian Garden sensibilities of both will be analyses. Directed by Spike Zone and written by Charlie Kaufman, Being John Milkmaids is a comedy – drama film that revolves around the film technique of characterizatio n and identity. Craig Schwartz, an unemployed puppeteer, whose wife Lotto does not return his affections, gains a file clerk Job in the eh floor of a New York office building.Soon enough, in his office, Craig discovers a modern-day rabbit hole, and inside, he gains the ability to experience life through actor John Mammalian's mind. It's a surreal, subversive, and wonderfully original premise, the execution of which encourages our minds to ponder how our lives would change if this fantasy element existed. Throughout Being John Mammalian's later acts, the strange fantastical portal to the mind of Milkmaids is explored in a very complex manner; it leads us to question what is right and wrong, our own morals, and life itself.Some viewers may find the whole dead of the film consistently questionable and, though it requires some suspension of disbelief, the execution of the character arcs is beautifully weaved into the narrative. The arc of Craig, especially, undergoes a significant evolu tion from a humble and lonely husband to a master manipulator, which is a complete and effectively surreal change of character. The symbolism that Craig, a puppeteer, happens to find a portal which he eventually manipulates is clever and it's nice that the writers decided to make it integral to the story and not shove it in our faces, which is how symbolism hooked be explored.It's not there Just so the director can say, â€Å"Look at this clever thing I did! † We sympathies for Craig because he's miserable and because the essence of a likable protagonist is that their reactions and feelings in some way reflect our own. Charlie Kaufman and Spike Zone know this. We sympathies with Craig loneliness, and his motivation to be happy with himself and his career, as the sadness is relatable. Being John Milkmaids also employs an incredibly bleak style, despite its humor (albeit tragic humor).Within most of the settings and to an extent, though post production, the color scheme of ever y scene is typically washed out, lifeless, and uninteresting. It's a representation of the Lotto's, Crag's, and Ammine's inner feelings and personal lives, which effectively stirs a feeling of despair inside of us. The world of Mammalian's mind however, is a stark contrast. Although the depictions of Mammalian's life isn't by any meaner exciting , the characters deliver such a raw desire manipulate it in some way, that it too invests us in the surreal world that is Craig plight.The same goes for many other Avian Garden techniques employed by Zone, techniques that incorporate comedy, isolation, and despair. Being John Milkmaids is an unconventional movie to say the least, which cleverly explores the relatable subject matter of identity. Spike Zone was able to achieve this through intensely tragic and bleak characters, their believable yet austere motivations, and symbolic and meaningful visuals. The culmination of these film techniques and the philosophical subject matter that is ide ntity has brought us an unconventional and metaphysical experience titled Being John Milkmaids.The genre of Avian Garden is evicted in a much less philosophical, more kick-ass manner in Scott Pilgrim vs.. The World, a comedy/action film co-written, produced, and directed by Edgar Wright, based off the comic series by the same name. Young and eponymous protagonist Scott Pilgrim lives in Toronto, Canada and plays bass for his band, Sex Bob-mob. He soon meets Ramona Flowers, a girl who recently appeared in his dreams. Scott promptly falls in love upon meeting her and is tasked with defeating her seven evil exes in order to be with Ramona. Scott Pilgrim vs..The World is a witty interplay of Tyler, delightfully unconventional storytelling, wicked cool fight scenes, as well as some pretty heartfelt moments. Edgar Wright manages to embody the Avian Garden genre in his unique directing, making full use of Bryan Lee Anomaly's tragic and entertaining characters from the comics, and Jam-packin g every scene with cunning references and symbolism. Oh, the symbolism. The entire movie is a call-back to old- school video games and comic books, with many tropes too, such as the alliteration in the names (Wallace Wells, Lucas Lee, Gideon Graves†¦ . Another trope is that Scott lays a game called Ninja Ninja Revolution in the first act, the heads-up-display elements and announcer of which appear during the final fight scene. Moreover, Mega Coot's (the manifestation of Coot's repressed flaws and callousness) appearance is also a call back to the fact that Scott can't beat ‘Mega Ninja' in the game. However, Scott does not fight Mega Scott, as by the end of the film, he earns the power of self-respect' and is able to accept the things he runs from, a nice way to incorporate humor into an important character development.When characters do eke it out however, each fight scene is a stimulating cascade of color and glorious video game sound effects, the style of each being inn ovative enough from the last so they are always thrilling, while at the same time, unconventional. Ramona actually retrieves an enormous hammer from her shoulder bag to battle on of the evil exes, one of many instances of video game logic, something Wright is very fond of. There are too many number references to count. As Scott fights the 7 evil exes, the scenes with each ex make many subtle references to their respective numbers.Lucas Lee, he second evil ex, points at Scott Pilgrim with 2 fingers, fights alongside his stunt doubles, and punches Scott two times upon approaching him. Todd, the third evil ex, has 3 solos in his bass battle with Scott, launches Scott through 3 walls with his vegan powers. And, the 7th evil ex, Gideon Graves, has his glasses broken with the crack resembling the number 7, and so on. Conversely, something more meaningful is the representation of the character's identities and feelings, a method of storytelling that doesn't actually tell, rather it shows.R amona is seen with her subspace' bag throughout the majority of the film, which represents her emotional baggage. Only when she stops repressing her feelings and past is she seen without it. She is also shown to color her hair differently throughout the three acts, pink representing sensitivity and romance, and green representing hope and harmony in the last. One could spend days analyzing the symbolism-drenched imagery and subtle visuals, further discovering the manner in which Scott Pilgrim vs.. The World clearly and cleverly epitomizes Avian Garden.The medium of films is able to depict a Tory in a linear and passive manner, which is why we watch them – to experience a story and be entertained. However, there is incredible potential to add to and defy the conventions of passive storytelling through the use of Avian Garden techniques. When this is applied to cinema, we experience a more meaningful, emotional, or thought-provoking tale, something that is now tantamount to exc ellent storytelling. Such storytelling is successfully represented in the films Being John Milkmaids and Scott Pilgrim vs.. The World directed by Spike Zone and Edgar Wright respectively.

Criminolgy Essay Example | Topics and Well Written Essays - 1250 words

Criminolgy - Essay Example Drugs alter a person’s behavior. Depending on the user it may cause violence. Sometimes this violence leads to illegal activity. A drug user’s only objective at times is to get money for drugs by any means necessary. Some of the drug related crimes are larceny, armed burglary, assault, motor vehicle theft, robbery, possession or sale of drugs and drunken law violations. Gangs are majorly affiliated with drugs. The National Institute of Justice (NIJ) Arrestee Drug Abuse monitoring program measures drug use among arrestees with positive urine tests for drug use (Office of National Drug Control Policy, 2009). Data is collected voluntarily and anonymously at the time of arrest in jails. Data from males arrested showed that 42.5 to 78.7 percent tested positive for drugs (Office of National Drug Control Policy, 2009). Female who tested positive for drugs ranged from 33.3 to 82.1 percent (Office of National Drug Control Policy, 2009). Males arrested charged with drug possession or sales were among the most likely to test positive for drug use, while female arrestees charged with prostitution, drug possession or sales were among the most likely to show a positive test result In 1997 the U.S. bureau of the census conducted surveys of state and federal prisons. About 22.4 to 32.6 percent of inmates arrested reported being under the influence of drugs at the time of their offense, 20 to 27 percent stated that they committed their crime to obtain money to buy drugs (Gargaro, 1999). The increase in the lethal weapons on the street has also contributed to drug violence. Out of 14,088 homicides in 1998 4.8 percent were drug related accorded to FBI crime stats (Gargaro, 1999). Guns, knives, and other weapons are used in armed robberies, enforcing drug deals, and for respect on the streets. Weapons and drugs are two entities that are found together. Liberals and

Critical analysis(mini essay) Essay Example | Topics and Well Written Essays - 750 words

Critical analysis(mini ) - Essay Example t of harmful patterns in settings such as vulnerable families, schools, and communities, and universal strategies to reduce attractiveness of substance use. Regulatory interventions aim to increase perceived costs and reduce availability and accessibility of substances. Increasing price, restricting settings of use, and raising legal purchase age are effective in reducing use of alcohol and tobacco and related harms. Screening and brief intervention are efficacious, but efficacy of a range of treatment approaches has not been reliably established. Harm-reduction interventions are effective in young people involved in risky and injecting substance use. One of America’s leading health and social problems is the abuse of addictive substances, specifically drugs and alcohol. In the late 1800s, during the industrial revolution, the medical profession began to recognize the effects of alcohol abuse on factory workers and on pregnant women and their unborn children. Malnutrition, brain damage, liver disease, fetal alcohol syndrome and child abuse were linked to the habitual use of alcohol. The effects of substance abuse are widespread. According to the National Institute on Alcohol Abuse and Alcoholism, alcohol is involved in more than half of all child abuse cases, rapes, traffic deaths, felonies, fire fatalities and homicides and a third of all suicides. Conservative estimates indicate that the problem of alcoholism and drug addiction exists in four to thirteen percent of the population, with those affected coming from every economic, educational, and age level and from every race and gender. Furthermore, each substance abuser directly affects at least four to six other individuals, whether a spouse, children, or innocent victim of an accident or crime. Substance abuse plays a major role in accidents resulting in head, hand, and spinal cord injury, and in other impairments typically requiring rehabilitation services. All too often, the substance abuse is left

Causes of Increase in Oil Prices in Last 36 Months Essay

Causes of Increase in Oil Prices in Last 36 Months - Essay Example Such circumstances encouraged speculators to adopt measures that would ensure they made sufficient money to meet future demand. Oil traders have started placing premiums on the prices of crude oil on the basis of instability and uncertainty in the Middle East, which has the largest oil reserves in the world. Moreover, the increasing internal disturbances in countries such as Libya, Iraq and Tunisia as well as the potential threats pertaining to disruption of crude oil production and transportation in this region and in Africa, have led to increase in oil prices. In view of these circumstances, speculators started bidding higher for oil, which again raised prices across the world. Governments of several oil producing countries have not been adopting efficient management practices that have adversely impacted the performance of the oil industry in these countries. For instance, oil producing nations such as Venezuela have been channeling their oil revenues into domestic politicking in order to continue holding on to power. The oil industry in Venezuela and other countries in the Caribbean region have been nationalized and are used by the respective governments to meet their political objectives. Revenues from the oil industry are used to finance social projects and to subsidize gasoline to citizens. Oil revenues are substantially misappropriated in meeting the costs of political agendas, which reduces oil available in the market and thus there is increase in prices. The PDVSA is the only oil company in Venezuela that is having complete stake in the country’s oil functions. In being owned by the state, its management complies with state mandates irrespective of the fact that the company’s long term revenues and profitability suffer a setback. These governments try to make more money out of the oil business by quoting oil prices at very high levels. In African countries such as Nigeria, the increasing activities of rebels and terrorists have deterred investors from investing in the oil industry (Flower, 2010). Such circumstances deprive the sector from employing advanced technology because of which high production levels cannot be achieved and the resultant short supply leads to higher prices. Increasing use of industrial and automobile equipments, especially in developing countries, has led to increased demand for oil. The law of demand and supply provides that the price of any commodity will increase if its demand increases at any given supply level. In view of political and economic circumstances oil producers are not increasing supply of oil adequately in keeping up with increasing demand. It is thus natural that oil prices will increase. In the last few years, the evolving patterns of industrialization and use of vehicles has led to advancement of production processes, which have led to increase in demand for oil. The global demand for crude oil is increasing steadily, particularly in India and China that are undergoing rap id industrialization and development processes (Gupta, 2005). The economies of China and India are slated to grow the maximum in the coming future and they have already started consuming much higher levels of oil in meeting their energy requirements. Increasing per capita incomes in China and India have considerably increased the demand for automobiles and more and more people now own their own cars (Reynolds, 2005). In view of the huge middle class in these two countries, which are the most populated countries in the world, it is apparent that the demand for oil will also increase substantially. The US is no longer the biggest oil consumer and cannot dominate the oil industry by demanding preferential oil prices for

Why At-Risk Students Are in Such a Situation, Solutions Research Paper

Why At-Risk Students Are in Such a Situation, Solutions - Research Paper Example The issues expose students to severe conditions that make them terminate school, knowledge acquisition and furthering their careers. This latest trend is sending mixed signals to the world with scholars asserting that it may lead to a low supply of qualified human capital. This condition may also jeopardize innovation and creativity stalling the production of new items that meet the current technological needs of consumers. The scholars also assert that a high number of students who are not succeeding academically may expose society to high crime rates. This is because nations will generate several individuals who are not productive economically due to the lack of credible sources of income. The trend would also affect peace initiatives and general economic growth in various nations. This calls for the immediate development of a viable plan to mitigate issues that hinder students from attaining high academic achievements. These students need to receive proper career guidance and moti vation from teachers. They also need to be convinced to go to school and get valuable teachings on the benefits of education in their lives by key stakeholders in the education sector. Consequently, it is necessary to discuss challenges in the education sector while focusing on at risk. As noted by Lynn (1997), the number of students who are not successful academically is increasing. The increase is attributable to various complications that touch on social, economic, and political processes. These challenges hamper the capacity to record exemplary performance in diverse aspects. Firstly, poverty is a critical element that drives most learners away from school meaning that several students are performing dismally because they lack money to pay for their tuition expenses.

Japan Essay Example | Topics and Well Written Essays - 1500 words

Japan - Essay Example The emperor had no political implications to the society but was portrayed a symbolism of the culture of Japan and some form of the historical continuity. The new leaders of the Meiji took the emperor to the national prominence and replaced the Buddhism as the religion of the nation (Mori and Rimer 20). The imperial line was associated with the Shinto at the time when the country had the oldest house that was ruling and the legendary symbol of powerful national unity. People were executing duties of the emperor without questioning anything as a way of respect, honor and to show the unity they had. The emperor never ruled, but a small group of advisers were the one responsible for deliberating on various issues that affected the people of Japan. The consultants were supposed to devise reforms and rule at the capacity of the emperor. In the same period, there was the abolition of the feudalism that marked some tremendous change to the social perspective. People were at liberty to choose any occupation of their choice and move everywhere without restrictions. The introduced a number of changes to the social systems (Mori and Rimer 28). These changes included the constitution and the national educational framework. These changes were done to enable the national growth and earn respect from the Western world. The country tried to amass support from the other neighbors, and the educational system brought a lot of popularity and it spread to a number of places. The government used the education system to educate its citizens on the need to acquire some basic knowledge and the necessary skills. By the end of the tutelage of Meiji period, many Japanese people had attended the compulsory and free public schools for not less than six years. The government monitored the schools carefully and made sure that the students got skills not only to the fields of mathematics or reading but also

Management Research Methods Assignment Example | Topics and Well Written Essays - 2000 words

Management Research Methods - Assignment Example A literature review is always considered as the central component of a research. In the context of this research it is expected that a huge volume of literature regarding Entrepreneurs and their features can be found on different sources. The sources include books, past research paper and scholarly articles, which can be from either online source or offline source. The topic which will be taken forward will be about entrepreneurship and only information pertaining to this will be taken into account. There are several research articles on Entrepreneurship and Enterprise but the articles which will be taken into account is â€Å"Differentiating Entrepreneurs from small business owners: A Conceptualisation† (Carland et.al, 1984, p.354). While studying the references it has been recorded that each author emphasizes on different aspects of Entrepreneurship. An enterprise is a business organisation which is engaged in the exchange of goods and services for the sake of earning profit . An enterprise can be either profitable or non-profitable; it depends on the intention of the entrepreneur who is behind the enterprise. Enterprise can be further classified as public-Enterprise or a private enterprise (Publish your Articles, n.d.). A public enterprise is a state controlled enterprise and on the contrary a private enterprise is owned by some individual or a group of individual. On the other hand an entrepreneur as defined first time in the history by Robert Cantillon in 1755 stating that an entrepreneur is the person linking the consumer and the manufacturer for the purpose of earning profit. (Definition of Entrepreneurship, n.d.). The author of the article â€Å"Differentiating Entrepreneurs from small business owners: A Conceptualisation† stresses on the fact that there exists a difference between an entrepreneur and a manager. Accordingly he pointed out that the major difference lies in bearing risk by the entrepreneur. However Schumptor countered that ri sk taking is an obligation in ownership, therefore it is not considered as an attribute. An entrepreneur always applies innovation and other management practices strategically while the same is not present in case of the owner of a small business. They also identified that there is a difference between small business and entrepreneurship, maybe there are some overlapping factors but the concept is not the same. An entrepreneurial firm may start at any size but the growth depends over time. In the article â€Å"Enterprise skill and enterprise learning† the author focuses on the fact that innovation and entrepreneurship has brought major technological changes and also contributed to the economic and social landscape of the developed countries. According to the author industrial revolutions with steam engine and Electrification was a result of new innovations and also mentioned that presently we are undergoing the third industrial revolution with trademarks like IT, Telecommunic ation, Biotechnology, Robotics and Nanotechnology. The author also mentioned that Entrepreneurship skills are amalgamation of skills, attributes, beliefs and qualities which is gained by theoretical learning, following somebody as idol and through real life experiences (Ward, n.d.). According to the author of the article titled â€Å"Entrepreneurs, the self employed and employees amongst young European Higher education graduate† that factors such as demography, professional background,

Does it matter whether or not firms pay dividends Why Essay - 1

Does it matter whether or not firms pay dividends Why - Essay Example Therefore, managers should make dividend payouts very consciously regarding the increase of dividend payouts. If they make any wrong decision regarding revised dividend payout, then they have to cancel the increase in dividend in a special announcement to the shareholders. This is substantial impact of change in dividend payout in stock price of companies as well as perceived value and goodwill of a firm. This is one of the most important and debated topic of behavioural finance. Dividend payout also signals the confidence of the companies, which directly affect the stock price. But the main fact that needs to be analysed is that whether dividend payment matters to the companies or not. This topic receives ample of arguments from investors, financial analysts etc. Three different types of views have been found over the argument on this topic. People, who are on the right site of this argument, claim that higher dividend payout generally makes the shareholders and investors better off . At the same time the people who are on the left side on this argument, believe that higher dividend payout may reduce the firm value in future. The people in the middle of the road of this argument say that change in dividend policy does not affect the firm’s value (Brealey, Myers and Allen, 2011, p.35). Irrelevance of dividend policy This topic of whether dividend payment matters the firms had sparked much debate by the financial analysts and the investors. Some individual investors argued that there is no positive or negative relationship between dividend payment and firm’s value. One of the most important theories related to this financial argument was Miller and Modigliani theory which is referred as MM theory of dividend signalling. These two researchers had published their... According to the MM hypothesis, market value of a company determines the market value of assets that the company has and cash flow of the company. Therefore, if total payout increases then shareholders have to fill up gap and generally it can be made up by issuing new shares. However, if the company wants to unchanged the dividend payout then dividend payout will decrease as no of issued share increases. Therefore, the shareholders can repurchase shares to get the same money back as dividend. In this way, it can be said that increasing dividend payment may reduce shareholders’ gain. Before the publication of MM theories, people who are in the right side of this argument believed that higher dividend leads to increase in firm value as well as shareholders’ payoffs. These people prefer to invest only those companies that pay higher dividend because they think there are some natural calamities in the stocks of higher dividend payouts. Shareholders are more cautious in thei r investments and they generally prefer profitable as well as safe investment in terms of the large multinational companies.

Flowers Essay Example for Free

Flowers Essay Flower is abeautiful things for me.I like it so much.Ilike to give all person that.I love them flowers to exepres my love and recpect for them.We can see the flower in many places such us:garden house and farms.It have amany beautiful colours like:red,light pink and dark pink,yellow and white.for me I like the red flower becous it meems the love.Know I wont to give my teacher this flower to exepres my love and recpect for her. Information about flowers Municipal offline Avatar municipal flower of great beauty with red and purple and other colors and the rose nicknamed Queen of flowers because the Avatar has a beautiful shape and the smell of a smart stay long and seeing the flowers before sunset to extend the life of Rose and reap a portion is a short section by scissors so as not to dissection tree offline and then placed Rose immersing the leg in the water in the deep water for about an hour. Lotus flower Is the flower was taken by the old army informed him, and lotus leaf ground and agricultural leg upright has many branches and flowers bright yellow color, topped with some red spots, and the lotus plant rises from 15 cm to 30 cm and a lotus flower in a coloring substance analgesic anti-spasm and has an uncanny ability to cure infections , and lotus flowers flowers thin can not afford transport from one place to another and is also picked to cause her death quickly and lotus in Egyptian mythology reflect the childhood of innocent flying from the heart of the flower white, flower lotus grows with sunlight and grows in the ponds of static water in the marshes wide in the Fayoum and the the surface of quiet water in the foot hills of the desert has been called the Pharaohs on the lotus flower beautiful or Nangr because it is the most perfect flowers and the lotus flower with a blue lady perfume and brightest of the white lotus. Violet Trees of violet are Kaloashab small but bushes Accessories leaves in the form of tablets have a long neck and flowers in the axes of shrubs, each flower grows in the branch and its reach is long and the color of flowers white or purple, violet leaves heart-shaped and the flowers her legs long and is yellow or blue and Tguettaf flowers violet in the early hours of the morning because the smell stronger in the early morning and violet flowers, but do not live long after the cut out of the water as quickly appended to their necks He shall be placed in water immediately or transfer to another place, wrapped in paper to protect it during transport. Narcissus Its leaves are similar to drive five or six in number, and a page of paper upright and culminates plant Zahrtan large color sulfur, and flowers of narcissus Municipal harvested early in the morning and the smell pungent and stronger than those harvested in the middle of the day for they shall be then, a few essential oils that evaporate with rising temperature of the atmosphere. Camellia Girls dendritic sprouting flowers in winter and spring and flowers Alcamili pink or red or white, a plant beautiful lives in the shadow does not need a small amount of sunlight, but needs to light a lot, and can be grown Camellia seeds or planting can also cut his mind by the buds of the leg A plants and planting from September to February each year. Willow Large tree grows on the shores of canals and drains, rising to about about 25 meters and its subsidiaries medium extroversion and upright form of green oil topped with fluffy white, leaves paint the parties, the length of paper 12 cm and view 3 cm, we get the tree serrated edge, with some yellow flowers and most of the flowers of the white a tree for decoration and magnificent beauty. Six-Hassan Plant a beautiful name of scientific Belladonna It grows in the countrys warm and temperate, a grass not a tree land with a height of 600 to 4150 cm, roots thick and leg strong upright and leaves oval are really to Zjh but greasy, and the flowers six-Hassan Ali bell-shaped red beautiful shape and its fruits village green and then turns to a red flower and then turn to black after maturity is not eaten because they are toxic to produce mature seeds. Henna flowers Henna shrub agricultural roots and red legs and branches fluffy white bark and leaves are opposite and the neck of a small hump in the form of a bright green leaves and flowers are used for dyeing the hair and strengthen it to deal with it. Chickpea flower Herbal plant farm on his leg Qraaa cruel and libra above of from 30 to 50 cm papers vehicle Oriqath oval serrated flowers central focal color tends to red and white but the fruits of chickpeas is centuries in the form of an egg tip hooked and this fruit is a nice taste and health benefits. Sunflowers Flower plant sunflower plant long-average leg, but hollow, this flower such as the disk of the sun bloom with the first light of the sun and pay attention to the bright and still move with the movement of the sun until it reaches the west and the sunflower plant agricultural measures about two meters leg rigid upright and Haah weak and leaves a large heart-shaped and the plant Sunflower prepared by the Indian sacred and loved the Egyptian street. Cactus flower Is the blossom of the yellow color and large size is the plant flesh Akats material Alklorvil green rises from 2 to 5 meters and racks Yearbook oval shape and a length of from 30 to 40 cm and width of from 20 to 50 cm promises green with forks long characterized by flowers that the materials for the salivary and sugar and acid, citric acid and apple and fruit is very nutritious. Flowers lilies Iris white plant rises from 60 to 100 cm flowers large Vuahh the blue and central color of the yellow-and-leaf iris articulated shape and leg strong and there are some flowers for color and white topped illustrate red Rakech scarlet side is yellow from 5 to 8 cm. Papyrus flowers Papyrus plant long family Alkhimih and grows in swamps in the Delta and its roots are deepening in the mud and his legs stretch up on the section of a three-form flowers, papyrus is in the form of a tent and with a dense thicket of dense they resemble the sun and used in the manufacture of paper papyrus for writing was called the paper Royal, a evergreen and flowers bouquets were made of papyrus in the temples of God and drawing closer to the plant is still located in the southern Bahr el Ghazal River Nile. Flowers of the pomegranate Pomegranate trees with a height of 3 to 5 meters in his leg smooth and branches upright and the leaves are opposite and in the form of shaft blossom pomegranate five petals and the color purple and out of the fruits of spherical large the teeth cup him peel the heart and start a green color and then begin to flush with maturity within the fruit seeds of a small claims Frend Frend surrounding this core fluid and the birthplace of the pomegranate tree in Persia and the Pharaohs.

Fast Food Nation Essay Example for Free

Fast Food Nation Essay One thing that most people don’t seem to understand about fast food restaurants is the harmful and unethical practice that comes with an order of a double cheeseburger with a side order of medium fries and a drink. Eric Schlosser, the author of â€Å"Fast Food Nation: The Dark Side of the All-American Meal,† had made several negative interpretation about the functionality of fast food corporation. Such interpretation can be in relations of what a typical Marxist would complain about, such as the fact that fast food corporation tends to do whatever means possible to reach the end of making a substantial amount of profit. In â€Å"Fast Food Nations: The Dark Side of the All-American Meal,† Schlosser targeted on the unethical practices of producing profit which includes the fabrication of sediment phrases, the systematic of mass production, and the management of poor quality with emphasis of large quantity. Some of the claims that Schlosser made can be viewed similarly to the aspects of Karl Marx and his believers, the Marxists. Many Marxists can strongly support Schlosser’s claim with a Marxist interpretation of an accusation of Capitalism. Marxist is known as a group of socialist and they believes that the government’s economy should be equally shared amongst all working classes. Without a doubt, Schlosser had exposed the fact that corporations like McDonalds, Carl’s Jr, Burger King, and so forth had made great profits from exploiting the nation’s vulnerable workers who are willing to work at any cost. These vulnerable workers can be just about anyone from teenagers to first generation immigrants. All in all, Schlosser had made a strong argument to persuade the nation from supporting profit-hungry Corporation by revealing of its unethical practices that may be a convincing factor for the nation to think twice before entering another fast food restaurant. One of the many reasons why fast food restaurants are successful is because they know how to market themselves properly with small sentimental message that appeals to the community. Sentimental message might not mean much, but when families of the community are convinced that the restaurant cares about them, they will be inclined to support their business. It’s a shame that the community does not see the irony in their sentimental messages. Example of the irony would be Mcdonalds creating the Ronald McDonald House of Charity to ask customers for additional donations, in which all proceeds of that donation will help other counties hospital. The irony of this all is that fast food is also the reason why kids are unhealthy. It is also common knowledge that fast food is the leading cause of obesity and obesity can lead to various amount of health-related problem. Another reason why fast food restaurants are successful is because fast food industries target a younger audience such as children. Their techniques on children are simple, because children love collecting toys and items that relates to cartoon figures that they are familiar with. Therefore, these corporations would purchase patents and the rights to use their cartoon figure or icon on their product, which typically sells efficiently with kids. These items are not just popular amongst the children’s age group, but â€Å"many adult collectors have also bought Teenie Beanie Baby Happy Meals, kept the dolls, and threw away the food† (Schlosser 48). These cross promotions between brands has done two things; strengthens ties between fast food industries and companies and also create an irresistible addiction between collectors and the industries. Another marketing strategy that these fast food industries utilize is to slightly modify the collectible’s colors or parts to attract customers to spend a fortunate collecting a whole set of the same kind of toys. The surface of the fast food industries may be deceiving to the general public, but it certainly is not easily deceitful to the workers who dealt with jobs within a fast food industry. While the economy continues to look like steep slide, workers are becoming more willing to work at any jobs in order to financially support their family and themselves. These very same workers that work for fast food industries, are typically teenagers or first generation immigrants because fast food industries knows that these two candidates are perfect for exploitation. Also, because they are less likely to form unions, complain about conditions, and complain about long hours. Fast food industries, like most Marxist-invaded counties, know how to exploit their workers at their fullest potential. They hire the uneducated youth with the least potential to start a union. They view workers as cheap objects that they can be hired and fired at the will of their employers. Unlike a business firm, these fast food industries rarely give raises to their employees, but instead they ould motivate their workers with encouragements or compliments. Since these workers are uneducated and don’t know their rights enough to argue, they would simply respond to their employer’s encouragement or compliment with better performances. Aside from the wages, these jobs are more than often dangerous. It is not certain whether these companies have spent enough money to properly train workers to diligently use the restaurants equipment which would prevent health inc idents and work injuries. Reasons being that these companies are profit-focused. They will try to minimize their spending as much as possible to make sure that they maximize the profit. Some of these jobs are even done by illegal immigrants or anyone desperate enough for a job at a later night shift, because it’s extremely dangerous and companies do not want to risk going into law suits or paying for higher life insurances for their workers with all means to maximize their profit. Schlosser had mentioned a story about Kenny Dobbin, as an example of a worker who was a victim of such unethical offense. Kenny was an uneducated man with no literacy skills, but was tall and strong. He was hired by Monfort, a meat-packing plant company, whom took advantage of Kenny’s kindness and abused him by placing him in dangerous working condition. After sixteen years of pure dedication, Kenny was fired because of his severe injuries from work, because the company does not want to pay for a higher insurance coverage for him. Kenny was â€Å"once strong and powerfully built, he now walks with difficulty, tires easily, and feels useless as though his life were over. He is forty-six years old† (Schlosser 190). Kenny, however, is still considered to be one of the fortunate one because he is able to get his story out unlike many other victims who weren’t able to get their stories out because they are still working with the injuries that they have attained from work. Some of the reasons that explain why they don’t complain about their injuries are because they don’t want to be fired and stress the difficulties of finding another job. These are just some of the examples of the inhumanely acts that fast food industries had commit to their workers. Workers might understand the cruelty that lies within their job, but they might not know what kind of quality the management has selected for the product that they are working with. Aside from managing workers and their wages, fast food industries also manages their food supplies to ensure the greatest amount of profit. By doing so, managements of fast food industries would choose the cheapest quality of meat that’s barely edible, refrozen fries that have been made with preservatives, and also wheat from a wheat field that have been sprayed with pesticides on a regular basis. Many fast food critics, including Schlosser, argued that fast food industries are more concern about the superficial image and the smell of the product rather than the natural healthy content of the product. Schlosser had mentioned that the â€Å"Food and Drug Administration does not require flavor companies to disclose the ingredients of their addictive, so long as all the chemicals are considered by the agency to be generally regarded as safe,† which means that the government had betrayed the consumers and had gave fast food industries the additional power to make substantial amount of profit. Most fast food restaurant took advantage of the governments’ lack of responsibility and would spend as little as possible on meat. This course of action might be good for business, but it is absolutely terrible for the consumers who invest their health in these fast food products. In the early years of fast food industries, many fast food restaurants have been criticized for their contaminated burgers because of the hospitalized and illness trend that consumers are recognizing prior to eating their burgers. The fast food industries did not know how to react to such immense pressure, so they attempt to shift the blame to the farmers. Eventually the government realized the decline of fast food industries and initiated the United States Department of Agriculture (USDA) to run a federal inspection test for all the meat packaging industries of the fast food industries. This might have been a good sign of improvement for the government, until the government decided to be secretive about their findings and had agreed with fast food industries to not reveal the details about the company’s distributed meat. Today, Fast food industries is still one of the largest marketing industries across nation, but let’s not forget about the labor policies, marketing strategies, and agricultural techniques that comes within their products. Schlosser had made enough strong argument about the business tactics that are responsible for the success of fast food industries. Such tactics that targets children and families with collectibles and sentimental values, hiring workers that are more willing to work with minimum wages, and also managing a horrible quality of food supplies. These factors might be great for the industries because they prospering a substantial amount of profit, but it are unhealthy for the consumers across the nation. Hopefully in the near future, United State’s Department of Agriculture would interfere with regulations that would prevent fast food industries from exploiting the community of its self-motivated individuals. Schlosser also believed that the government should create a federal agency that promotes â€Å"more safety laws that could also reduce the number of slaughterhouse workers who get hurt† (Schlosser 264). With the worker’s safety conditions controlled, it would also be the nation’s best interest to end obesity, by controlling the establishment of fast food restaurants allowed per community and to open up healthier restaurants. Now on a more practical basis, students and the community should raise awareness of the unethical practices of fast food industries, and promote healthier eating habits within their community. With this practical practice, fast food industries will be prone to being eliminated, and the community will live a longer and healthier life.

Psychological Care of a Patient | Neonatal Case Study

Psychological Care of a Patient | Neonatal Case Study Kathleen Gaule Nicolls indicates that the psychological skills should be routine provision. Discuss this statement using a case study from clinical practice. Discuss the relevance of psychology and how it is applied and integrated into a case study. Identify the medical and nursing problems and the related pathophysiology to set the context of the case study. (1000 words.) Portfolio 2 Psychological care refers to an approach of looking after the ill, (in this case also the parents) and should be integrated with nursing to provide an organised and practical psychological content to overall care. Krigger et al (2007). They also state it represents a big step towards meeting the requirements of truly holistic care. As mentioned it requires an organised approach with various skills and objectives and to deal with psychological issues arising from the event of illness. Firstly for psychological care there has to be an awareness. Secondly intervention and thirdly refer on if necessary for therapy. Nicolls states that it should be common provision’ in hospitals. He also states that common psychological reactions to illnesses include shock and even post-traumatic stress, confusion, distress and loss of self-worth, lowered self-control and even a collapse into dependency. Kevin (not his real name for the purposes of confidentiality) was a term +10 day baby. Spontaneous vaginal delivery. His birth weight was 3.2kgs. Apgar score was 9 at one minute of age and 10 at ten minutes of age. He cried at delivery, no resuscitation required just dried and suctioned. He was pink and given to mother for skin to skin. He was her first baby. At fifteen minutes of age baby was on the breast and sucking. All was well. At 30 minutes of age, mother’s partner noticed that the baby while still on the breast was not sucking and not breathing. He immediately called for help. The neonatal team came immediately. Cardiac massage was given, the baby was intubated and ventilated, and adrenaline 1:10,000 was given by three individual doses via the endotracheal tube. He was transferred to the neonatal unit. A team decision was made to start the baby on cooling as per cooling guidelines. Umbilical arterial and venous lines were inserted and he was commenced on morphine. Panc uronium (muscle relaxant) was withheld initially so the team could observe if there any abnormal movements. Continuous monitoring functioning was commenced. His mother Mary (not her real name) came down to the unit accompanied by her partner shaken and shocked at the fact that her baby had been taken away from her so suddenly. She went from euphoria the birth of her first baby a beautiful baby boy to a lifeless baby cold to touch in a cooling supported by a life support machine with bags of intravenous fluids, syringes and pumps. This for her was so surreal. After initially explaining to Mary how we were actually nursing Kevin being continually aware that it was pretty much going over her head but as Drewery in his article states ‘repetition is the prime influence in memory’ None of the team at this point could actually tell her what had happened because we did not know. We as a team were also shocked as to what happened. We tried to internalise the situation. The baby was pink, was at the breast and sucking. What happened? Each time Mary came to the neonatal unit she would spend long periods of time there sometimes on her own sometimes with her partner or family members. She appeared vague as if everything was going over her head and it was to a certain degree. Emotional and psychological care was paramount for her at this stage. By day four it was clear that Kevin would not survive without the ventilator, psychological preparation for that was of vital importance. Communication with the parents seeing exactly at what point each of them were at and bridging that gap. To build a bridge from where they were at that point and helping them cross that bridge metaphorically speaking where they needed to be without them falling. That was a huge challenge for us as a team. According to Egan (1998) Attending, Listening and Understanding are the three basics in communication skills. Attending which is being present for the person or persons. Listening which must be active listening as this will encourage the cli ents to talk and how they feel and what is going on for them at that present time. Egan (1998) also states we have to listen to nonverbal cues as very often as in this case the present was familiar (at least the baby was present) as opposed to the prospect of change. They appeared to have understood the consequences of withdrawing ventilation but their body language clearly stated they did not want it to happen The bond of attachment had already formed especially with Mary. As Bowlby (1989) states ‘attachment is a close emotional bond between infant and the care giver in this case between infant and mother. She said very little initially how she felt, just asked very appropriate questions regarding Kevin. It was difficult nursing him as we both knew the outcome but on the other side she had built up a relationship with us. One of trust one that had been formed on the basis of been open and frank with her and she with us. We left them decide when they wanted to withdraw ventilation. This bridge was built and crossed. The initial conversation about withdrawing treatment went completely over their heads, but as mentioned earlier Repetition is the prime influence in memory. Dewey (2012). Traumatic news sometimes cannot be processed. One can proceed to the responses of grief: denial, anger, bargaining and finally acceptance. According to Krigger et al (2007) grief often manifests itself wi th features similar to depression and it is vital as health care professionals can distinguish between the two, as this may require professional help example counselling or psychotherapy. With this particular case the parents had very good family support. CONCLUSION. In conclusion I agree from my experience of dealing with this particular case and other cases also that psychological care of a patient and in this case the parents is paramount. They must be treated in holistically, physiologically, psychologically and spiritual care is also of great importance. Holistic care is central to nursing and also intuitive. As Wynne (2013) describes palliative care is ‘an approach that improves the quality of life of patients and their families facing life threatening illnesses’. One has to care in a way that counts one has to be emphatic and kind also to look after one’s own needs to ensure that psychological care is of routine provision. REFERENCES.

Time :: essays research papers

Time is perhaps man's worst enemy, beside himself. For countless eons, man has tried to fight the affects of time. For time brings change. They are inevitably linked in the same cosmic chain. No matter what you do, no matter the steps you take, time will always bring change. Time can bring on many types of changes. It can bring on physical change, such as a mountain being destroyed over time by erosion. Or, it can bring on emotional and physiological change, such as an army prisoner of war in a POW camp. But bear in mind, a person's physical surroundings can also serve to speed/slow/reduce/and even counteract the change. Change is not always for the worst. Some changes can be for the better. In THE SCARLET LETTER, Nathaniel Hawthorne, shows that as time goes by, Reverend Dimmesdale changes from a strong, hearty man to a weak and sickly one, but also given enough time (and some encouragement), he re-grows to once again be a strong man, perhaps more so than he was before.   Ã‚  Ã‚  Ã‚  Ã‚  As we first meet Author Dimmesdale, he was a '…young clergy man... His eloquence and religious fervor has already given the earnest of high eminence in he profession.'; (p. 62. 3rd paragraph)* The people loved and respected him. He was thought to be '…a godly pastor,';(p. 48) of Hester. But the people do not know his secret. They do not know the dark sin that he holds in the deep recesses of his heart. This causes him much pain. 'It is inconceivable, the agony whit which this public veneration tortured him! It was his genuine impulse to adore the truth, and to reckon all things shadow-like, and utterly devoid or weight or value, that had not its divine essence as the life within their life. Then, what was he? -a substance?- or the dimmest of all shadows?'; (page 131-123)   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Dimmesdale does all that he can in a vain attempt to rid himself of the guilt he hides inside. He whips himself, he fasts, and he even goes to the scaffold in an endeavor to alleviate his guilt. But all attempts fail and leads to more guilt and hence more chastising.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  He is not cured from his guilt until he and Hester agree to leave the colony and return to England. 'The excitement of Mr. Dimmesdale's feelings, as he returned for his interview with Hester, lent him unaccustomed physical energy, and hurried him town ward at a rapid pace.

Cyber Squatting and Domain Speculation †A Global perspective :: Argumentative Persuasive Internet Essays

Cyber Squatting and Domain Speculation – A Global perspective Introduction and definitions ‘Cyber squatting’ has become an increasing source of annoyance and problem in the internet world. Apart from some of the other issues such as internet security, hacking and frauds, which usually occur after going online, ‘Cyber Squatting’ is the first major problem faced by any company well before they even setup an internet web site. Before moving on to the various issues, it is often unclear of what ‘Cyber Squatting’ actually is. Simply put, cyber squatting means the registration of a domain name in violation of a trademark or business name or other intellectual property of its owners. This includes the registration of a name deceptively similar to such business name or trademark. Usually, domain squatters register these domains before the company does and offer these domain names to such business houses at a premium 1. U.S. Eastern District of Pennsylvania, Judge Berle M. Schiller defined cyber-squatting or cyber-piracy as the "deliberate, bad-faith, and abusive registration of Internet domain names in violation of the rights of trademark owners.† 2. Using this definition put forward by Judge Berle some of the major cyber squatting problems, that directly violate the trademark of corporation, has been solved. But another increasing problem is the issue of Domain Speculation. Another practice that sometimes, and misleadingly, is called cyber-squatting is domain speculation: the registering of domain names based not on recognized brands but on generic terms (e.g. crocodile.com, homes-for-sale.com, cheapflowers.com). Speculators register generic domain names in the hope that a company will wish to buy a particular name for its own commercial use2. Current problems Going back to the problem of cyber squatting we can refer to a much earlier case in China. This was the time when Chinese corporations did not enjoy the protection of the law against cyber squatters. In the past few years, many cyber squatters registered the names of many famous Chinese companies in domain registrars in countries such as the United States. As a result, these Chinese companies were forced to pay large sums to 'reclaim' their domain names. For example, cyber squatters registered the domain name 'kelon.com'. The Chinese company that owned the trademark 'KELON' paid RMB1 million to reclaim the domain name from the cyber squatter3 In this case we can see that the only way Chinese companies could resolve the issue was to either pay large sums of money to the domain squatter or just get another domain.

Attention Climbing Hold Consumers :: Economy Consumerism Essays

Attention Climbing Hold Consumers The climbing hold industry can be a complicated world. There are so many different companies that make a lot of the same products. In this paper it will be discussed what a consumer can look for in a website to determine if the climbing hold company would be the right one for them. Three companies of different sizes were researched when doing this comparison. The first company that will be looked at is Edge Climbing Walls System. This is a real small company based out of Canada. They are a company that has little direct effect on the market, but many other companies like it as whole are having a large impact on the market. The second company that will be discussed is a company that is on its way up in the industry. They have been in business for a few years but seem to be having a large share of the market. Morganic holds is an Iowa based company, believe it or not, that got its start in a dingy garage in Nevada, Iowa. The last one is Nicros. Nicros is the world’s largest manufacture and distributor of climbing holds. They have been in business for many years and distribute holds globally. When looking at Edge Walls website it can be seen as a small company. The website is only one page. There are also very little links to other of there own pages. When first entering the site, the name of the company is not on the top of the page for easy viewing. Displaying the company name at the top of a webpage would be a lot more useful. When scrolling down the page it next list the uniqueness of there company. They discuss why they feel that they have a good product and whose opinion that might be. Next part of the page climbing hold can be seen. When scrolling down more holds appear. On the page the holds are displayed in a format that can be deceiving to the eye. When scrolling down the holds become a blur of color.

Vadabandeshwara

INDEX An Eulogy of a Monument Cultural History of India Manipal Institute of Communication Done by, Bipasha Mukherjee Devesh Bhatt Manasha Ganeshan Venumadhav Bhat M Vadabandeshwara temple is one of the most prominent and oldest temples of Udupi, the temple town. This temple is more than 800 years old. Malpe, the coastal part of Udupi houses the Vadabandeshwara temple. The temple is a few kilometers away from the shoreline. This is one of Karnataka’s oldest temple. This temple primarily worshipped Lord Subrahmanya, although it is famous for housing the deity Lord Balarama, the brother of Lord Krishna.According to folklore, there was a sage by the name Vadabandeesha. He was a lepor. He could not tolerate the disease and he started to penance. Lord Subrahmanya satisfied by his penance decided to relieve him of his disease. The Lord came in front of him and offered to cure him of his suffering, if he built a temple dedicated to the Lord. Sage Vadabandeesha then built the present temple in the Lord’s name. Hence, this temple is also known as Anantheshwara temple. Anantheshwara, being the other name of Lord Subrahmanya.At present the main deity is Lord Balarama, the brother of Krishna. Hence, in one sense we can call this temple as the brother temple of the Udupi Krishna mutt where devotees from all over the world come to experience the lord’s grace. There is a folklore for Lord Balarama being the main deity now. The story goes that due to somebody vandalizing the statue of Lord Subrahmanya one of the arms of the idol broke. Due to this the idol could not be kept in the temple for worshipping.So the people of the village decided to immerse the idol into the temple pond and named the pond Skanda Pushkarani. Skanda, being yet another name for Lord Subrahmanya or literally meaning the God of war. The great Vaishnavite Saint Shri Madhvacharya was meditating on the shores of Malpe. During this time he found that a ship was having trouble in the sea. So, he helped the ship to reach the shore. In gratitude the owner of the ship gave Saint Madhvacharya two rocks. One of these rocks cracked and the idol of Lord Balarama came out.This idol of the lord was installed by the saint in Vadabandeshwara. The other stone contained the idol of the Lord Krishna which he installed in Udupi and built the famous Krishna Mutt. In dedication to Lord Subrahmanya the temple still houses a small statue of the lord along with Lord Balarama’s idol. During the main festivities and celebrations he is kept as the Utsavamurthy and worshipped. The devotees usually are in many during the Mahalaya Amavasay (new moon day). They come to offer prayers to the lord and take a dip in the sea.The temple due to its proximity to sea is also a place where many hindus come and perform the 12-13 day pujas of the dead. Fishermen and navigators perform pujas here after the rainy season before entering the sea for their voyage. The temple also houses smaller temples dedicated to the Lord’s Ganesh and Durgaparameshwari. It also houses the Navagraha Devagudi. A small temple dedicated to the nine planets. The temple is not built completely in the Dravidian style of architecture. The idol of the main lord is installed in the main room around which the temple and the other smaller temples are built.The whole temple is built in the form of a square. But there are no Gopurams. Directly in front of the Lord’s room is the Dhwajastambha pillar were Lord Subrahmanya’s statue is kept as the Utsavamurthy during the festivals. Behind this pillar is the Garudastambha pillar on which Lord Garuda’s idol has been chisseled. The Garudastambha pillar is important as both Lord Balarama and Subrahmanya are two different forms of the Adishesha (the seat of Lord Vishnu, a god in the form of a snake), Lord Garuda is the only one who can bear the wrath of these two god’s anger.This is ine of the Hindu mythology beliefs based on which i t is built Although now the temple worships the two different forms of Adishesha, International Society for Krishna Consciousness (ISCKON) perform their bhajans and dances in the name of Lord Krishna here. So, it is evident that even though it is not a Krishna temple it has been given the importance that it needs from other sects also. Hence, from the above mentioned facts we can conclude that Vadabandeshwara is one of the oldest and prominent temples of Udupi and we must do all that we can to not let this relic disappear into the sands of time.

Famous Quotes for Teachers Essay

I often wonder about teachers who educated famous people such as Einstein, Abraham Lincoln, and the like. Were these teachers specially qualified to inspire their students to achieve fame and success? Or were these teachers Just plain lucky to have exceptionally talented students? Do some teachers have the rare quality of turning dust into gold? The answer may not be easy to find. Andy Rooney Most of us end up with no more than five or six people who remember us. Teachers have thousands of people who remember them for the rest of their lives. Haim G. Ginott Teachers are expected to reach unattainable goals with inadequate tools. The miracle is that at times they accomplish this impossible task. Anonymous Leading a child to learning’s treasures, gives a teacher untold pleasures Teachers don’t impact for a year, but for a lifetime. Chinese proverb Teachers open the door. You enter by yourself. Bill Muse I think a secure profession for young people is history teacher, because in the future, there will be so much more of it to teach. Howard Lester I have been maturing as a teacher. New experiences bring new sensitivities and flexibility†¦ Hippocrates I swear†¦ to hold my teacher in this art equal to my own parents; to make him partner in my livelihood; when he is in need of money to share mine with him; to consider his family as my own brothers and to teach them this art, if they want to learn it, without fee or indenture. Edward Blishen Life is amazing: and the teacher had better prepare himself to be a medium for that amazement.

Tinker vs. Des Moines.

One quiet day in the 1960’s 3 Des Moines students were wrongly punished for protesting the Vietnam War by wearing black arm bands to school. The school officials believed that the armbands would cause a huge disturbance and be a very big distraction to the student body. The students were then suspended. The student’s first amendment right had been violated. This right gives us the freedom of expression, to sum it all up, as long as others are not in danger. The staff was quick to punish these students, who were only exercising their rights. I believe that the students that were involved in this case did not deserve to be punished because; in wearing armbands, the petitioners were quiet and passive. They were not disruptive and did not interfere with the rights of others. Therefore, their conduct was within the protection of the Free Speech Clause of the First Amendment and the Due Process Clause of the Fourteenth. Also, â€Å"First Amendment rights are available to teachers and students, subject to application in light of the special characteristics of the school environment. † (http://caselaw. p. findlaw. com/scripts/getcase. pl? court=us&vol=393&invol=503) Also, I believe that they did not deserve to be punished because; under our Constitution, free speech is not a right that is given only to be so restricted that it exists in principle but not in reality. Freedom of expression would not truly exist if the right could be exercised only in an area that a charitable government has provided as a safe haven for cra ckpots! The Constitution says that Congress (or anyone else, for that matter) may not deprive anyone the right to free speech. You see, the thing is we properly read it to permit reasonable regulation of speech-connected activities in carefully restricted circumstances. But we do not confine the permissible exercise of First Amendment rights to a telephone booth or the four corners of a pamphlet. Lastly, I believe that students were wrongly treated because; â€Å"The constitutionality of the school authorities' action was on the ground that it was reasonable in order to prevent disturbance of school discipline. † (258 F. Supp. 971 1966). The court referred to but declined to follow the Fifth Circuit's holding in a similar case that, the wearing of symbols like the armbands cannot be prohibited unless it â€Å"materially and substantially interferes with the requirements of appropriate discipline in the operation of the school. † (Burnside v. Byars, 1966). In conclusion, The Students in this case were wrongly punished due to the fact that their first amendment right protected their freedom of expression. The pupils should not have been suspended just because of their difference in political views, and their courage to express them.

Climate Change and Food Security

Changing Agricultural Practices: Shift of Agricultural Crops Subject to Market or Climate Change- A Study of Meghnath Gorahanna and Aurahi VDC in Mahottari District Climate Change and Food Security Introduction Nepal is an agro-dominated of course rich state. From physiographic facet, Nepal is divided into three distinguishable ecological zones- the Mountain, Hills and Tarai. Each part has its ain biophysical, socioeconomic and cultural differences. Agribusiness is the common business of bulk of population in the state. Almost to a big bulk of 65 per centum of Nepali population are dependent on agribusiness for their supports ( GoN, 2012 ) . The lowland Tarai, is the nutrient basket of Nepal. It is the exclusive part in agricultural excess, providing nutrient grains to the less productive hill and mountain countries. More than 70 per centum of families in Nepal have less than 1 hectare of land and many depend on agricultural lands that are excessively little to run into their subsistence demands ( GoN, 2011 ) . Although agricultural retentions per family are the smallest in the state, this sector dominates the economic system supplying about 35 per centum of the GDP ( CIA, 2011 ) . At present, Climate Change is a large challenge to the planetary environment and the economic system. Nepal has besides identified clime alteration as a cut acrossing issue by virtuousness of its nature and impacts. Despite nominal nursery gas emanation of about 0.025 per centum ( GoN, 2010 ) , Nepal is listed as a state at utmost hazard to the impacts of clime alteration ( CCVI, 2014 ) .According to the regional appraisal of International Panel of Climate Change the most profound impacts of clime alteration in Nepal will be in the sectors of agribusiness / nutrient security, H2O resources and biodiversity. The heavy trust on rain Federal agriculture, limited irrigation installations, and deficiency of H2O preservation and harvest home patterns makes Nepali agribusiness vulnerable to the impacts of clime alteration. The high dependance of husbandmans on monsoon have increased their exposure to rainfall fluctuation. Furthermore, the variableness in temperature have besides challenged the agriculture patterns. At many topographic points the fickle rainfall has resulted into diminution in harvest production. The state of affairs of deficient rain and increasing temperature have accounted for drouth, whereas the happening of intense rain in short period have reduced the land H2O recharge by speed uping overflow and triping inundations. These fortunes have induced negative effects in the agribusiness impacting harvest production and endangering nutrient security. Market whether physical or practical is a topographic point where the dealing of goods and services is carried out. Market is governed by demand and supply state of affairs and determines monetary value of goods and services. In instance of unfastened market topographic point, market is a large initiation factor for merchandises, it determines the monetary value and creates the win-win state of affairs of the purchaser and marketer. Tarai is the part of Nepal with the unfastened boundary lines with India and it implies that the market for the merchandises get wide-opened if proved competitory. Evidence from other parts of Africa shows that procedures of agricultural intensification and productiveness growing are frequently driven by hard currency harvests having the development of interlocked recognition, input, and end product markets ( von Braun and Kennedy 1994 ; Dorward, Kydd, and Poulton 1998 ; Shepard 1999 ) . Owing to the higher return from hard currency harvests husbandmans t hese yearss are more inclined towards hard currency harvest agriculture. At many instances, the local strains of harvest have been replaced by the improved or intercrossed 1s. These intercrossed harvests have higher outputs but at the same clip, they incur immense cost on environment and human wellness. Hybrid harvests fuel the usage of fertilisers and pesticides which causes dirt debasement and increases agricultural disbursals every bit good. Using analytical penetrations from the New Institutional Economics literature, Dorward, Kydd, and Poulton ( 1998 ) have shown that export-oriented hard currency harvests may function to excite smallholder harvest productiveness and income growing, provided that omnipresent recognition market failures can be overcome through institutional inventions in farmer/marketing agent relationships. The intent of this research is to place the factor which is responsible for the alteration in agricultural patterns in the tarai part. This survey aims to analyze the instance of cultivation displacement from staple harvest to hard currency harvest is whether due to climate alteration or market forces. Rationale of the Study Nepal is home to preponderantly rural population. Agribusiness is the pillar of Nepalese economic system which non merely employs two-third of the country’s labour force but besides contributes over tierce in the national GDP. The alteration in agricultural pattern can be due impacts of either clime alteration or market forces. Associating with climate alteration issues, the addition in temperature is likely to do more harm on agricultural sectors in Tarai part compared to the hills and mountains. Tarai part lying at low countries are susceptible to downpours. Monsoon rains, snow thaw, and glacial thaw run downstream from upland parts doing the Tarai the most ataˆ?risk country for deluging. Besides this, the happening of brassy inundations in the fields have besides caused siltation of farm lands and decreased its birthrate. The heavy H2O tabular array and the depletion of groundwater is the another critical job witnessed in Tarai these yearss. This state of affairs has af fected the twelvemonth unit of ammunition irrigation. Owing to fickle monsoon and deficiency of irrigation, rice organ transplant is delayed and therefore the production has decreased. There are besides groundss of switching agricultural form. Thus the impact of clime alteration in tarai can endanger the nutrient security of the full state. There is a famine of literature on the factor- based harvest displacements in assorted parts of the universe. In instance of Nepal excessively this sector of research has been out of involvement. Therefore, to carry through the spread that has of course been built between the topographical disparities based on the harvest displacement will be what the range and principle of this research will warrant. Study Area The survey country will be chiefly based in the Mahottari territory of Nepal which is one of the premier territories among the six territories of Janakpur zone. Though the territory is a premier manufacturer for harvests, it suffers from drouth and it is besides shattered by the inundation during showery seasons. This territory covers 0.68 % of the entire country of Nepal and the population in the territory is about 2.39 % of the entire population of the state ( Mahottari District Profile, CBS 2065 B.S. ) . Though the territory has chances like fertile cultivable land, entree to electricity, forest, rivers and unfastened boundary line to India, the territory has non been able to come on which besides supports the â€Å"Resource Curse Hypothesis† . As sample for the survey, two VDCs of the territory viz. Meghnath Gorahanna and Aurahi will be purposively selected. The VDC Meghnath Gorahanna is located on the cardinal Tarai part of Nepal whereas Aurahi VDC is really nigh to the main road traveling south from the territory. The entire population of the Meghnath Gorahanna VDC is 6077 in 1048 families, with 3135 female and 2942 as male population. And, the entire population of the Aurahi VDC is 8575 in 1638 families, with 4225 male and 4350 as female population. In footings of exposure ranking of the National Adaptation Plan of Action ( NAPA ) of Nepal, Mahottari falls in high vulnerable territory in the exposure index to climate alteration. The intent for choosing these two wards is that in both of these wards husbandmans have shifted the cultivation from cereal harvests to hard currency harvests. Aims of the Research: The overall aim of the survey is to place whether the cultivation displacement from staple harvests to hard currency harvests is climate induced or market driven. To accomplish the above mentioned general aim, the following specific aims will be fulfilled.To place the challenges in the agriculture patterns originating out of clime alteration induced environmental debasement in Meghnath Gorahanna and Aurahi VDCs of Mahottari territory.To transport out cost-benefit analysis of the basic harvests versus hard currency harvests in Meghnath Gorahanna and Aurahi VDCs.To measure the production form of the harvests in the several wards and its impact on the nutrient security position of the part.To warrant the above aims, the undermentioned hypotheses will be used:The cultivation displacement from staple harvest to hard currency harvest is climate induced.The cultivation displacement from staple harvest to hard currency harvest is market driven.Research QuestionsWhat is people’s apprehension of environmental debasement due to climate alteration?What are the challenges in the agriculture patterns originating from clime alteration in the VDCs?What is the production form of the harvests and the value generated by them in the several wards?What is the province of the cost-benefit analysis of the basic and hard currency harvests produced in the several wards?What is the position of nutrient handiness, nutrient use, nutrient handiness and nutrient stableness in the survey country?Methodology The Research Design As clime alteration impacts have multiple dimensions, research on understanding these dimensions requires a methodological analysis uniting the macro and micro range of question, primary and secondary informations, qualitative and quantitative methods and a cross-disciplinary attack. To acquire the holistic image and in-depth apprehension of the research issues and concerns, assorted method attack will be applied for research survey, where triangulation of quantitative and qualitative informations will besides be used for this survey. Primary Data Collection: The primary nature of the research design of the proposed survey is explorative and descriptive. Quantitative and qualitative primary informations from multi-stakeholders in two different VDCs will be collected utilizing study, in-depth interviews, focused group treatment and PRA techniques such as societal function and transect walk ( for physical confirmation ) . To forestall any biasness in the research, approximately 10 % of the entire population, 100 people will be considered as the sample including both VDCs. Besides that, to keep the quality of research, after the questionnaire studies, Key Informants’ Interview will be carried out with School schoolmasters and Agriculture Officer of the part. If necessary, Water tabular array analysis utilizing GIS tools and techniques will besides be carried in order to find the depletion of land H2O. Secondary Data Collection: Temperature and Precipitation informations of Mahottari territory obtained from Department of Hydrology and Meteorology ( DHM ) will be used to find the tendency analysis. District and small town profiles will be referred from Central Bureau of Statistics as per the demand. Datas Analysis: Both qualitative and quantitative analysis tools and techniques will be used for the information analysis. The cryptography and decryption of informations will be done as per the demand. MS- Word. MS- Excel will be used for the written and graphical presentation of the information. Statistical Package for Social Scientists ( SPSS 20.0 ) will be used for the correlativity analysis, arrested development analysis and histogram analysis as per the research demand. RestrictionsLack of temperature and precipitation informations of the specific wards.This research will be carried out in specific wards of Meghnath Gorahanna VDC and Aurahi VDC of Mahottari territory, therefore the research end products can non be generalized.This research will be a sample based research within a limited timeframe, so the research end product might hold diverting consequences for a portion of population.Expected end productsThe research will lend to the concluding study to be developed by Women in Environment ( WE ) on the undertaking Populating with Climate Change: Function Experiences and Adaptation Strategies in the Global South and North ( LCC )This research study will be the foundation papers for the policy preparation sing the factor based cultivation displacement in the tarai part of Nepal.Mentions Climate Change Vulnerability Index ( CCVI ) , ( 2014 ) , Maple croft’s Climate Change and Environmental Risk Atlas, Available at: hypertext transfer protocol: //maplecroft.com/themes/cc/ ( accessed 04/04/2014 ) . CIA ( Central Intelligence Agency ) . 2011. The World Fact book. Dorward. A ; J. Kydd and C. Poulton.eds, ( 1998 ) , â€Å"Smallholder Cash Crop Production Under Market Liberalization.† Oxon ; New York, NY: CAB International c1998. Government of Nepal ( GoN ) , ( 2010 ) , â€Å"National Adaptation Programme of Action ( NAPA ) to Climate Change, Ministry of Environment, Kathmandu. Government of Nepal ( GoN ) , ( 2012 ) , â€Å"Economic Survey 2011/12† , Ministry of Finance, Kathmandu. Government of Nepal ( GoN ) , ( 2011 ) , â€Å"Nepal Living Standard Survey ( NLSS ) 2011† , Central Bureau of Statistics, Kathmandu. Hem R. Regmi. â€Å"Effect of Unusual Weather on Cereal Crop Production and Household Food Security† ,The Journal of Agriculture and Environment. ( 2007 ) : 24. Von Braun and E. Kennedy ( explosive detection systems ) , ( 1994 ) ,Agricultural Commercialization, Economic Development, and Nutrition, The Johns Hopkins Press Ltd. Maryland, 1994.

Impact of Secondary use of Data Essay Example | Topics and Well Written Essays - 3000 words

Impact of Secondary use of Data - Essay Example In this scenario, secondary data is data that has already been collected by someone else for a different purpose and we want to use it. Some of the common examples of data collection could be: data presented by an organization for its business marketing, gathered by a hospitality firm on its guests by using its guest history system, annual business reports or Government statistics and figures (Thames Valley University, 2010). On the other hand data can be used in different scenarios such as: someone can simply present the original data in its unchanged format. In this scenario, probably this data will be used in the introduction or literature review as support or proof for their argument. A person can also make use of this data in a different way if this data is utilized (for analysis or interpretation) for a wide variety of purposes than the original then the most likely place would be in the ‘analysis of findings’ part of a research report or thesis. For instance, a research work carried out on suicide issue can comprise the official suicide data of different countries or regions (which was collected by government or their equivalent) and evaluate this data to determine if they could categorize variables that would indicate that some people are more likely to commit suicide as compared to others (Thames Valley University, 2010). However, there are numerous issues involved with the secondary usage of data. This paper will discuss the secondary uses of data, some of its advantages and disadvantages. In the end, this paper will discuss issues with secondary usage of data and laws to deal with these issues. Secondary Use of Data: An Overview No doubt secondary research can be considered as the most extensively used technique for collecting data as this process of data collection engages retrieving information that is previously collected from either the inventor or a distributor of primary research. In addition, secondary data comprises the information and data collected from third-party sources for instance a business website, sales and accounting records, marketing research reports and magazine articles. Moreover, it can also comprise any already collected information utilized by the vendor from any external or internal source (BlogSpot, 2008; Thames Valley University, 2010). Advantages of Secondary Use of Data In fact, there are a lot of benefits of making use of the s econdary data or research. First of the most important advantages of using secondary data is that it is relatively easy get access to a wide variety of sources of secondary data. Some time ago secondary data collection required business marketers or sales management to spend a lot of time in libraries, or wait for reports to be received via mail. On the other hand, at the present there exist a number of modern technologies for data collection for instance with the availability of the Internet and online access to a lot of digital resources, the access to the secondary data and information has become very simple. In fact, the Internet has become a convenient and usually standardized tool for all sources of secondary research. In addition, by making use of the secondary data researchers can be able to get access to important data and information for small or in many cases absolutely no cost to acquire. For that reason, this secondary data is much more affordable and less expensive as compared to other methods of data collection where researchers perform the research themselves. Additionally, the use of secondary data allows researchers to make clear the research problem. In many cases, secondary data is utilized before primary

Movie review Example | Topics and Well Written Essays - 500 words - 5

Movie Review Example The film definitely has a message that the audience may anxiously want to know about. However, the film delivers this message in a hesitant manner and this is a major weakness in the film. The film skims some critical and interesting issues and fails to state them clearly. These issues are about cultural and religious tolerance and the significance of staying true to one’s personal dreams. The screenplay has little confidence to portray both topics in details (Anreacchio). It fails to offer a substantial weight on the philosophical musings of Gauguin on cultural and religious tolerance. When these issues finally come, the hardly allow for a strictly thoughtful impact. There are a number of flat supporting characters who required more polishing to offer a more appropriate support. However, I liked some aspects of the film that made it worth watching. I loved the way Kiefer Sutherland portrayed the character Gauguin; as strong protagonists can make a film worth watching, even the most awkward ones. The audience watches Gauguin resign from his job of stock broking to pursue a career in art, later realizing that nothing come easier. Therefore, he makes a decision of going to Tahiti to be inspired; this is quite evident because of the non-linear construction of the film. Gauguin’s two stories, his past life in Paris, and his present life in Tahiti are narrated simultaneously (Anreacchio). However, my criticism of Paradise Found is not going to be in this respect because I believe it was one of the biggest merits of the screen play. It managed to increase my curiosity and when I got to understand the structure of the film, I got more curious. More interesting was how Gauguin left his lucrative career to end up being an artist. No one may argue with the visual aspects of the film. It is undoubtedly splendid and manages to capture the topics in depth. The film also evokes the viewer’s emotions. The ever-increasing clash between Gauguin and his wife

Using social media for advertising Coursework Example | Topics and Well Written Essays - 3000 words

Using social media for advertising - Coursework Example By seeing the growing reputation of these social networks among public, now advertisers are also choosing social networking sites to advertise their products and services. This paper discusses how advertisers take benefits of social networks to advertise their products. At the start we will discuss about social networks, after that we will discuss why people use social networks, and in the last we will discuss the role of social networks in advertising. According to (Boyd & Ellison, 2007), social media based sites or social networks are one of the most attractive web-based applications or tools which individuals/users use to perform the following actions: In this scenario, the basic objective of these social networks is not that they help individuals communicate and make relationships with unknown persons, but, it helps individuals create, maintain, and make identifiable their social networks or profiles. In other words, it can be said that this results in communication with individuals that would not in other ways be possible or done, even though that is not the main goal, since these communications or relationships are usually among "latent ties" the users having some offline links (Boyd & Ellison, 2007). Presently, the trend of social networking is growing everywhere and the social networking websites have turned out to be a family name. In spite of the fact that, it is an individual’s private or professional existence, they are in actual fact magnificent procedure for making new relationships online and communicating with friends, colleagues (Sedycias, 2009) because a social networking web site is a kind of website where individuals and groups are able to build up an online profile, after that they enter their interests in the profile, as well as they can add or insert connections to other profiles. In addition, the people using social networking sites are able

International diversification Essay Example | Topics and Well Written Essays - 1250 words

International diversification - Essay Example The United States and the two European countries i.e. Germany and Poland. If we suppose that an investor from the UK diversifies his portfolio of investments in the stock market of these three international countries. The differences in the statistics shown in the Fig1 propose that the level of risk and return would certainly vary from country to country that will ensure maximum returns for investors.  International portfolio diversification is highly beneficial in a situation where the stock exchanges, economic condition and political environment of international countries are highly different from each other. Syriopoulos also says that â€Å"if returns from investments in different national stock markets are not perfectly correlated and the correlation structure is stable, there are potential gains from international portfolio diversification.† (2004, p1254) It is so because the diversification would not yield the desired results if the conditions and environment in intern ational countries vary in the same manner as in domestic economy. If the international countries included in the portfolio have an economic, political and investment environment that differs from that of the domestic environs, the international portfolio diversification will reap significant benefits.The Capital Asset Pricing Model is an effective tool for portfolio management. Because of the model’s efficiency in pricing assets, it is considered to be useful in evaluating risk and return on various assets in a given portfolio.... rnational portfolio diversification." (2004, p1254) It is so because the diversification would not yield the desired results if the conditions and environment in international countries vary in the same manner as in domestic economy. If the international countries included in the portfolio have an economic, political and investment environment that differs from that of the domestic environs, the international portfolio diversification will reap significant benefits. Question 2: The Capital Asset Pricing Model is an effective tool for portfolio management. Because of the model's efficiency in pricing assets, it is considered to be useful in evaluating risk and return on various assets in a given portfolio. The most significant usefulness of the CAPM in portfolio analysis is its effectiveness in illuminating the risk factor involved in a portfolio investment. Andre explores that "the CAPM tells us that investors pay a price for being undiversified in that they are taking risks for whic h they are not being compensated." (2004, p19) For un-diversifiable or systematic risk, this model uses Beta as a means to identify the rate of risk involved in investment. CAPM can thus be useful for investors in portfolio management by providing relevant information concerning the risk factor involved in a particular investment with respect to the whole market and also lead the investors to improve their portfolio. With the help of the Capital Asset Pricing Model, the investors can easily determine the required rate of return with respect to different assets in the portfolio according to their risk without any efforts to estimate revenues and cash flows. Andre illuminates that in order "to find the expected return of a company's shares, it is thus not necessary to carry out an