Professional Journal Article Review 01 Example | Topics and Well Written Essays - 500 words

Professional Journal Review 01 - Article Example In addition, there are a number of things to be considered in leadership. Notably, these variables are a must study when it comes to leadership. First and foremost there is a leader, who is the person influencing the other people and hence gives instructions to be followed for a better achievement of goals. Consequently, there is the members, who are the subjects given the instructions by the leader and they are expected to follow. Also, there are goals to be met by the members and the leader. In fact, there are very many lessons that can be drawn from this piece because leadership is something that applies to our daily lives. Therefore, in leadership both the leader and the members must be ready to work hand in hand. This article highlights the actual meaning of planning and the need to plan. Consequently, it gives the types of planning techniques and the merits and demerits of each technique. Also, it gives suggestions on the best planning technique to use in management. Therefore, planning is the act of determining what is to be done first and what is to be done later. Subsequently, the need to plan is to ensure that everything runs smoothly in ascending order of urgency. However there are a number of characteristics of planning which includes planning is a mental activity and goal oriented. The two journals talks of crucial matters to be considered in business studies since one cannot run a business or be a manager without the leadership skills. Nevertheless, one cannot be effective in business without the proper planning. All these must be taught in business

Rethinking Imperial Power in Global Times Essay

Rethinking Imperial Power in Global Times - Essay Example The two countries’ economies are among the fastest growing economies of the world. China and India have sought to make good international relations. Countries such as the United States are concerned about what the international relations of China and India will result into, in future, in terms of global affairs. This paper analyses economic development, military advancement and political growth of both India and China to determine how the two countries may influence the world in future. Therefore, based on the actual and predicted development of China and India, the paper critically evaluates the countries’ chances to emerge as a new global power. Located in the South East of Asia, China is the third largest country in the world, following Russia and Canada (Richardson, 2007, p, 6). China has a permanent seat on the United Nations Security Council, and can therefore, influence major global issues (Callahan, 2005, p, 701). The United States could be the largest and most powerful economy in terms of defence technology, but the United States does not contribute towards changing the global economy as much as China does. Based on China’s economy, the country has been doing well on every aspect of economic development. For instance, China dominates the roads construction sector in the world and manufactures almost every product. To be a bit specific, most consumer electronics are manufactured in China. That is why in every household, there is a product made in China. This is a goal that the country had set long time ago that every household should at least have one product made in China by the twenty first century. Surprisingly, China has achieved this goal. From the country’s economic data, it is evident that china influences the global economy. For instance, consumer spending is expected to rise from 35% to 50% by 2015. This will give China an upper hand to grow economically. 70% of United States GDP is derived from consumer spending (US Commercial Service, 2013). It should also be noted that China seeks to develop biotechnology. The country bases its modernisation process mainly on its domestic resources (Bijian, 2005, p, 20). Chart1: China’s Current and Projected Consumer Spending China’s economic growth is remarkable. The country recorded an economic growth rate of 7.8% in 2012 and 9.3% in 2011. This was much better, compared to United States of America’s economic growth rate of 2.2%, India’s growth rate of 3.2%, Japan’s growth rate of 1.9%, Germany’s growth rate of 0.7% and United Kingdom’s economic growth rate of 3.2% (Chart 2). This follows that China is the second largest economy of the world, after America. In addition, according to the 2012 International Monetary Fund report on GDP of various countries, China ranks second, after the United States of America. Furthermore, China is expected to narrow the margin by 2017, as per the estimates. According to 2050 estimates, China is expected to be the world’s largest economy, followed by United States of America. By 2001, United States of America was the largest oil consumer, while China was third, but by 2009, China had risen to the second position. Innovations have been occurring in many parts of the Chinese economy (Chow, 2010). This innovation begins from private enterprises to educational institutions. Chart 2: Economic Growth of China and India As a result of adopting industrialization, China has increased its dependency

Cultural Awareness, Understanding, and Acceptance Essay - 2

Cultural Awareness, Understanding, and Acceptance - Essay Example Culture Birukou et al. defines culture as a series of behavior and traditions that specific factions of people in societal setting have developed and these traits passed through generations (Birukou, et al, 2009). This behavioral adaptation defines the society to the environment and gives them an identity that would be known for generations. Birukou et al. further states that the adaptations and behaviors that the individuals depict are not necessarily relayed via a genetic procedure but picked as the traditions dictate the nature of the desired qualities. There are several cultural traits in a community and each one of them unique. Through developing new behaviors, individuals in a setting find it comfortable to entertain daily life challenges prompting these factors to be adopted for a longer period of time (Willcoxson and Millett, 2000). Culture gives individuals a chance to belong to a specific group making them stand out from the rest through the way that they carry out differen t tasks (Luna and Gupta, 2001). In an educational setting, the integration of individual from the staff to the students represents the community that the institution is placed. There exist numerous cultural traits within one community. Multicultural education Multiculturalism is attributed to a situation where a society or an institution recognizes the presence of variable cultural groups promoting their contribution to its development. This entity encourages sharing of the different cultural affiliations identifying individuals from their unique backgrounds. Multicultural education shares the same policy and fights to present equal representation of the various cultural locales in its curriculum. The system of education realizes the need to shape individuals to represent the society better in all disciplines eradicating any form of favoritism and social injustice (Gorski, 2010). Gorski further explains that through implementing a curriculum to atone for the trait that the various i ndividuals in the school setting depict equally , discrimination and ignorance towards the diversities is greatly eliminated (Gorski, 2010). There is a constant admission of various individuals regularly into an education system and through constant revision of the curriculum and school’s policy; an environment that is more comfortable to its members is created. The education system acknowledges the need to build a stronger community that would encourage equality and limit oppression; this necessitates the desire to provide a level of comfort within its curriculum in implementing policies (Gay, 2004). Through stressing on equality measures, cultural bias problem is solved because the curriculum is constantly reviewed to accommodate the needs of various cultures and any form of oppression punished according to a set law. Schools with a more flexible curriculum and a strong set of rules against discrimination progress better in the societal setting. They become increasingly acc ommodating and individuals prefer admission within them as compared to rigid institutions. There is a demeaned system of creativity and contribution in an educational arrangement that does not characterize an equivalent opportunity to its members. Learners contribute actively in a system that unravels different cultural behaviors in its setting. There is a form of cultural

Swimming pool policy evaluation Essay Example | Topics and Well Written Essays - 1000 words

Swimming pool policy evaluation - Essay Example The regulation states that I am sure that the other users of the facility will agree with me when I say that shutting down the facilities for 15 minutes 4 times a day takes away from the enjoyment that we expect to get when we come to the pool. In fact, the facilities are closed up to 6 times a day, depending upon the number of babies and children present at the pool on that day. This is not to say that we do not appreciate the concern of management towards the health safety of the pool users. It is after all, a well known fact that water borne illnesses are most often transferred through ingested pool water. With the prevalence of cryptosporidosis, the water borne diarrhea in most swimming water facilities, one can never be too cautious. Our community would of course, hate to see the facility shut down together with the other 12.1% of pools that the Center for Disease Control (CDC) shut down for health safety violations ( Spivey, 2). Closing the pool 4 times a day for cleaning is obviously part of the zeal and protectiveness that the pool administrators feel for the bathers. However, closing the pool 4 times a day to add chemicals and disinfectants to the water may not be the proper way to insure the cleanliness of the general pools. It may instead, be removing from the enjoyment of the swimmers and their family members. Even the Hyperchlorinization of the pool once a week does not improve the water enjoyment of the members. Instead, it poses a different kind of water borne health threat due to the Chloramine levels in the pool which cause mild to severe eye and respiratory inflammation among those exposed to it. As concerned members of this facility, we would like to suggest that certain changes be undertaken be in the cleaning policy in order to add instead of hinder the water enjoyment of the bathers. We would like

In Cold Blood by Truman Capote Essay Example for Free

In Cold Blood by Truman Capote Essay In Cold Blood: A True Account of Multiple Murder and Its Consequences by Truman Capote details the social arena that molded Dick Hickock and Perry Smith into criminals and killers.   The author wrote of how Hickock was brought up in a loving home with a stable family but suffered from mental illness.   Perry on the other hand, had alcoholic parents in a very unloving atmosphere, uneducated and suffered from depression.   Each was influenced by society differently but the result was the same.    The author details their stories from the beginning of their criminal history up to their execution for the murder of the Clutter family.   The question is, was Perry a â€Å"natural born killer†. In an article in Psychology Today there is evidence that activity or lack of in the prefrontal cortex of the brain region are associated with acts of murder.   This prefrontal cortex activity is also associated with a wide range of behaviors such as risk taking, rule breaking, aggression and impulsivity that can lead to violence.   This evidence has a great value in maybe creating a way for society to possibly point out problem individuals and possible treatment or prevention of criminal activity such as murder.   The article goes on to say that perhaps this is a way to point to biological differences or the possibility of natural born killers (Raine 10). In some ways Truman Capote could relate to Perry because both had terrible experiences growing up. The author was intrigued as to why Perry would go on to kill and he didn’t. Capote wrote that possible social consequences made the difference possibly grooming Perry to be a killer and some professionals agree sociologist are not satisfied with the explanations that are rooted in biology and personality.   They point to the perspective of symbolic interaction that each of us interprets life through symbols that we learn (Henslin 133).   Sociologist Edwin Sutherland stressed that people learn deviance.   He uses the term differential association to indicate that we learn to deviate or to conform to society’s norms mostly by the people we associate with.   But if this is correct then why does some with the same interaction kill and others do not?   In my opinion there are people who are born natural killers.   It is something that is innate within some individuals and is nurtured by society to its final display.   In my belief some individuals will be born a killer and some will not.   Society takes this innate trait and shapes them even more, or even less, towards the direction of their innate features.   The degree of their actions is my proof.   Take hunting some individuals can hunt and some cannot.   This is an example of the innate trait for killing expressed in killing for food rather than killing another human. Degree is how society grooms each killer, the hunter and the murderer, to their final â€Å"ends†.   Because traits are passed from parent to child that is why some societies are prone to have more killers than others and what degree the acts are committed is influenced by each of the societies they live in.  Ã‚   The degree of the trait is what society uses for determining how wrong the act is and how that individual will be punished.   Evil is solely influenced and decided by the society one lives in.   Killing is inevitable for some individuals; it is to what degree that makes the difference. Reference: Capote, Truman.   In Cold Blood: A True Account of a Multiple Murder and Its    Consequences.   New York: Signet Books, 1965. Henslin, James M.   Essentials of Sociology: A Down to Earth Approach.   Boston:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Allyn and Bacon, 2000. Raine, A.   Natural born Killers?   Psychology Today 28(1), p.10, 1995 Jan/Feb.

Helping Children with Learning Disabilities Essay Example for Free

Helping Children with Learning Disabilities Essay Children with learning disabilities are smart or smarter than their peers, but may have difficulty with things like reading, writing, reasoning, and organizing information by themselves. A learning disability is a lifelong issue that cannot be cured or fixed with a snap of the fingers. Children who have the right support and intervention can succeed in school. Then later they will be able to go and be successful later in life. Children with learning disabilities need the support of parents, school and their community to be successful. Parents need to be able to encourage children with their strengths, know what their weaknesses are, and be able to understand the educational system to be able to work with professionals. Learning Disabilities cannot be categorized into one diagnosis. Learning disabilities are caused by biological factors that are caused by differences in the structure and functioning of the nervous system. Many people, both in the local and professional community, use the terms handicap and disability interchangeably, but they are not. A learning disability means that preschoolers are unable to complete tasks in a certain way. Children with learning disabilities have a hard time functioning in areas such as sensory, physical, cognitive, and other areas. Handicap means that preschoolers are unable to function and cope in their environment. These children have impairments such as cerebral palsy or down syndrome. In 1991, the federal government amended the disabilities label to â€Å"Individuals with Disabilities Act† (PL 102-119). This act allowed states to be able to not identify with one of the thirteen federal disability labels, but to classify preschoolers with special needs. (Kilgo, pg 27) With the new changes professionals were able to use new terms like developmentally delayed and at risk when identifying children. Developmentally delayed is determined on the basis of various developmental assessments and/or an informed clinical opinion. Children starting at the age of three years old can now be identified for services. Delays can be expressed in a difference between a child’s chronological age and his/her performance levels. Delays occur when a child does not reach his/her developmental milestones at the expected age level or time. If a child is slightly behind it is not considered a delay until he/she are lagging in two or more areas of motor, language, social or thinking skills. Developmental delays are usually diagnosed by a doctor or medical professional based on strict guidelines and take more than one visit to diagnose. Parents or childcare providers are usually the first to notice children not progressing at the same rate as other children. Testing will help to gauge a child’s developmental level. At risk describes children with exposure to certain adverse conditions and circumstances known to have a high probability of resulting in learning and development difficulties? (Kilgo, pg 28) These children have not been identified as having a disability, but as children who may be developing conditions that will limit their success in school or lead to disabilities. There are three factors that can result in a child’s environment. The first is established risk/genetic. This could be where a child is born with cerebral palsy, Down syndrome, or spinal bifida. Biological risk means that a child has a history of pre- or post- natal conditions that heighten the chance of development. These could be conditions such as premature births, infants with low birth weights, maternal diabetes, and bacterial infections like meningitis or HIV. Environmental risks are considered biologically typical, meaning they are environmental conditions that are limiting or threating to the child’s development. All three at risk factors can result in cognitive, social, affective, and physical problems. (Kim, pg. 4) Some signs of learning disabilities in young children are: †¢ A toddler may reach developmental milestones quite slowly. †¢ The child may have trouble understanding the concept of time. Is the child confused by the use of words like tomorrow, today, and yesterday? †¢ Young children have a lot of energy, but some have an excessive amount of kinetic energy, known as hyperactivity. †¢ A child that has difficulty distinguishing right from left may have difficulty identifying words. †¢ A child with a learning disability often masters several areas, while failing in two or more areas. A child that is perceived as disobedient may actually have difficulty understanding and following instructions. Once a child has been identified as having a possible learning disability, assessments need to be completed. An assessment is the process of gathering information for the purpose of making a decision about children with known or suspected disabilities in the area of screening, diagnosis, eligibility, program planning, and/or process monitoring and evaluation. (Kilo, pg. 90) During the assessment, evaluations should be accomplished with the e goal of identifying developmentally ppropriate goals, identifying unique styles and strengths, looking at parent goals and outcomes for their children, reinforcing family’s competence and worth, and creating a sense of shared commitment between families, schools, and professionals. Families possess a wealth of information and should play a very active role in the decision making, planning, and evaluations of their children. Schools are required to foster a child’s education, offering and supporting the needs of each child through a series of individualized instructions and interventions. School districts must provide documentation stating that the student has received the required instruction by qualified personnel. These interventions help teachers and staff to educate and foster the needs of children with learning disabilities. Assessments are an ongoing process. The initial assessment should be used to screen, diagnose, and check for eligibility for services. Ongoing assessments are to focus on a child’s skill level, needs, background, experiences, and interests, as well as the family’s preferences and priorities. Over the years practice has shown that there is a link between assessments and curriculum to provide for the needs of the child. It is important to keep records of a child’s progress. A very useful way is through portfolio assessments. These portfolios can be considered a looking glass into a child’s growth. Portfolios also help teachers and team members to keep observations and comments about a child’s activities and behaviors. The information collected can help meet many of the required criteria for planning and monitoring. An important responsibility of an educator is to have an environment that will both nurture and foster learning. When designing an environment childcare providers should use best practice guidelines from places like National Association of Education of Young Child (NAEYC) and National Association of Family Childcare (NAFCC). Environments should look at available space, age of children, visual appeal, safety and health, and organization. (Perri Klass, pg. 46) Always remember that environments exert powerful influences on children and help to play a vital role in children’s lives. Activity areas should include gross- motor, quiet/calm, discover, dramatic, therapeutic, and arts and crafts areas. Rooms should not have furniture that is used to separate centers or activities but should use things like lower lightening, parachutes hanging from the ceiling and area rugs to help children understand the use of different centers. The main goal of childcare providers and educators is to provide the best possible services for children with learning disabilities by providing services â€Å"as early and comprehensively as possible in the least restrictive setting†. Services and interventions should be supported in the most natural environments that will include the child’s primary care giver. Individual Education Plans (IEP) plays a large role in the education process of children with learning disabilities. These IEP’s require professionals, parents, and caregivers to work together as a team. They hold teams to accountability standards for the care of children with disabilities. A child’s IEP helps to furnish an instructional direction, sort of like a blueprint of care, to measure the effectiveness and progress of children. If an IEP is carefully written and appropriate goals are set, it will provide special education services to a child that will be reflected throughout his/her life. In the field of early childhood education, the definition of special needs has drastically changed for children with learning disabilities over the years. We live in a very diverse society of languages, foods, music, values and religious beliefs that brings us the strengths of our nation. Every day the makeup of our society changes and so does the needs of our children, especially those of children with learning disabilities. Our community is seeing a growing need for services for children with learning disabilities. Young children with learning disabilities need to receive services at the earliest age possible. Parents need to remember that learning disabilities do not go away overnight and for some children it takes years of recognizing, expressing, thinking, and problem solving to succeed at being the young adult that they are meant to be.

The Impact Of Extended Discussions Tourism Essay

The Impact Of Extended Discussions Tourism Essay One of the reasons why it is so difficult to achieve sustainable tourism development in first place is that there is no set definition for it. In the early 1990s, there were more than seventy existing definitions of sustainable development (Holmberg and Sandbrook, 1992). Regardless of the wide academic attention the term received, there is no consensus over a set definition, policies or measures (Berno and Bricker, 2001). As Muller (1994:134) points out there are too many experts with too much advice on the one hand and too few agents with too few resources and too little time to act on the other. The subject matter has been researched by many academics and it has reached a point where too many theories have been put forward, and not so much action (Pearce, 1989). The subject of tourism development may be viewed as in two means: as a process or as a state. In both cases the focus is on the relationships between development and tourism, and what their impact on destinations is (Pearce , 1989). Butler (1993:29) argues that there is no set definition of what tourism development is and how it should be implemented, however the author points out the importance to take into consideration the relationship between tourism, other activities and processes, and the human and physical environments in which tourism is taking place. Sustainable development received a lot of attention over the last decades by private and public sectors, governments, non-governmental organisations and it has evolved over three decades from an environmental issue to a socio-political movement for beneficial social and economic change (Farrell and Twining-Ward, 2003:275). The fact that it was adopted by such a wide variety of organisations proves the ambiguity of the term. Its vagueness is demonstrated by the most widely used definition of sustainable tourism development, proposed by the World Commission on Environment and Development sustainable development is not a fixed state of harmony, but r ather a process of change in which the exploitation of resources, the direction of the investments, the orientation of technological development, and institutional change are made consistent with future as well as present needs (WCED, 1987:9). The complex correlation between environmental, social and economic development poses a global challenge on sustainability nowadays (Potter et al., 2004). Development and growth are often used as synonyms; however there is a significant difference in their meanings (Holden, 2008). Development is defined as the continuous and positive change in the economic, social, political and cultural dimensions of the human condition, guided by the principle of freedom of choice and the limited capacity of the environment to sustain such change. (Sharpley and Telfer, 2002: 27). Since the end of the Second World War, many development theories emerged, all of them encompassing different approaches to tourism development such as: modernisation theory (1950s-1960s); dependency theory (late 1960s); neo-classical counter revolution theory (1980s); and sustainable development theory (late 1980s). Development is often associated with developing countries; however it is a term that affected global development at all levels (Potter et al., 2004). At that time developing countries were expected to catch up with the West and enter modern age, so that developme nt was linked to modernisation, which was then related to westernisation. During this period of time one of the main paradigms of development emerged the theory of modernisation (Sharpley and Telfer, 2002). It is an optimistic thesis, which assumes that underdevelopment could be overcome through modernisation from the West to less developed countries and from urban areas to rural (Elliott, 2006). However, modernisation has both positive and negative impacts, and this was the case of tourism in Crete. Tourism development was concentrated on the demand side, attracting as many tourists as possible at that time, and resulted in environmental and cultural degradation (Andriotis, 2003). Adams (2001) argues that sustainable tourism development at present is still underpinned mainly within the industrialised North and West part of the world. It is also portrayed as a EuroAmerican paradigm and a Western construct (Cater, 2006:24). Due to the economic and industrial growth in the 1950s, many natural resources have been used in unsustainable ways, without any environmental concern (Elliott, 2006). These negative aspects have resulted in a call for sustainable development. Consequently, different theories were developed in order to try to establish set guidelines of how sustainable tourism should be developed (Sharpley and Telfer, 2002). In 1994, Muller has introduced the magic pentagon as a conceptual framework of sustainable tourism development. The pentagon consists of the following five angles: economic health; subjective well-being; unspoilt nature/protection of resources; healthy culture; optimum satisfaction of guest requirements. The idea of the framework is that in order to maintain sustainable tourism development these five angles must be balanced, enhancing the positive relationships between them. However, in reality numerous factors may perhaps make it quite difficult to balance all angles of the pent agon and achieve sustainable development (Muller, 1994). Mowforth and Munt (1998) also proposed a list of tools for achieving sustainable tourism and it includes the following factors: area protections, industry regulation, visitor management techniques, environmental impact assessment, carrying capacity calculations, consultation/participation techniques, codes of conduct, sustainability indicators. Many other frameworks were suggested over the years and despite the great progress of academic research in the subject field, there is still a debate on what practices should be embedded to encourage sustainable change (Elliott, 2006). The growing demand for international tourism over the last decades has raised a great concern of how tourism activities change the cultural and environmental assets of destinations. Many tourist areas began to receive negative destination image by unsatisfied tourists. This was the case with the Spanish coastal area of Costa del Sol, as environmental decay and poor image have combined with overcrowding and low safety and hygiene standards, together with the popularity of cheaper forms of accommodation and catering, to reduce the perceived attractiveness of the region (Barke and France, 1996: 302). In the end of the 1990s some tour operators, airlines and hotels for the first time took actions against their negative impact on the environment. This was as a result of eco-tourists boycotts against the unsustainable practices of tourism providers. For example businesses have been put at risk by tourists riot in the ski resort of Vail in Colorado, in 1999 (Holden, 2008). However, Sharpley (2009) argues that there is a lack of proof that sustainable principles are adopted in the business practices of tourism organisations, at present. He also emphasizes on the disparity between the concepts of tourism and sustainable development, arguing that the perception of sustainable tourism is anything other than a myth. A case study of the impact of international tourism on the economy in Turkey showed that despite the significant development of facilities along the coastline, development had many negative impacts on the rural regions of the country. Because of the large investments in the resorts, rural areas were left behind and disparities amongst regions and classes were encouraged (Tosun et al., 2003). Robinson (2004) is another author who doubts sustainable development because of its vagueness, green-washing and possible delusions from the real problems related to tourism activities. Mass tourism activities have been viewed as highly unsustainable and after great critici sms other forms of more sustainable tourism have emerged, such as ecotourism or responsible tourism. Nevertheless, the demand for responsible tourism seems to be lacking, with green holidays being low down on the list for tourists throughout the holiday purchasing process (Sharpley, 2009). Sustainable tourism is often regarded as ecotourism and their objectives are viewed as parallel, both embracing host community sense and conservation of natural, built and heritage beauty and resources. However, ecotourism in fact is a type of nature-based niche tourism, which is simply a mode of sustainable tourism (Wearing and Neil, 2009). Eco-labels of products and services are growing in numbers and greenwashing amongst tourism sectors is gaining popularity, however their environmental credentials are hard to measure (Dahl, 2010). This trend is adopted by many tourism suppliers, who seem to be implementing sustainable practices, whereas none of them have changed in reality. A case study of the ecotourism (dragon tourism) in Indonesia showed that this type of tourism was viewed as a sustainable alternative to the mass tourism, favouring local communities. In fact, after a small-scale survey was conducted in the area, results showed that local communities are lacking employment, an d distributional inequalities exist, favouring external suppliers (Walpole and Goodwin, 2000). Robinson (2004) labels the greenwashing used as a method to cover up for unsustainable tourism practices as hypocrisy. It is also seen as a method to place guilt on tourists and to sell eco holidays, which in fact may not be that green (Robbins, 2008). In that sense, the triple bottom line (TBL) has been introduced to measure organisations performance in social, economic and environmental terms and it is key to sustainable development (Elkington, 1998). The most comprehensive framework to measure these sustainable indicators was set by the UNWTO (2004). However, it is very hard to measure TBL as again there is no consensus on a measurement framework and different measures need to be applied depending whether it is used on organisations or at destination level. Marshall and Toffel (2005) identified that sustainability can be placed on a continuum, where at one end is the micro sustainabilit y and on the other is the macro sustainability. During the past decades sustainable tourism practices tend to be small-scale projects on local level, whereas in order to achieve sustainable development through tourism, they should be happening at large scale, globally (Stoddard et al., 2012). Mullers (1994) statement that sustainable tourism is difficult to achieve is relevant today. It is true that conceptually sustainable tourism development is ideal; however it is hard to implement. Therefore, the main task for tourism organisations and governments is to identify and agree upon common rules and codes of conducted. Sustainable tourism development is not simply an economic process, as suggested by the modernisation theory; it is however multidimensional process and should lead to good change (Chambers, 1997). In order for organisations to adopt the good change the following ethical values should be applied towards sustainable tourism development: self-sufficiency; self-determination; empowerment; and improvement of living standards. Sustainable practices should be adopted by all tourism organisations because earth resources are finite, therefore resources should not be consumed at faster pace that they renew, maintaining biological diversity of the planet. Equity between communities should be sustained, involving local people in development processes, following their customs and cultures. All these should be done through the adoption of long-term strategic planning. Main points are that in order to develop sustainable tourism, key economic and environmental costs should be considered. Economic growth should be achieved in more environmentally and socially sound manners, instead of earlier practices. Issues regarding environment should be considered at government levels, however involving individual consumer. And finally, the needs of present generations should be met in a way that does not compromise on the ability of future generations to do so.